How Visual Design Contributes to an Engaging UX

Don Norman writes about the research in his book Emotional Design: Why we Love (or Hate) Everyday Things, where he found that “…the degree of system’s aesthetics increased the post-use judgements of both aesthetics and usability, although the degree of actual usability had no such effect.”

To rephrase, aesthetics have as much of an impact on the user experience as functionality. The idea that visual design could be more important than usability doesn’t sound right. It shouldn’t surprise us. Humans are attracted to things and people who find them attractive. Apps and sites are more likely to give a beautiful application the benefit of aesthetics.

What is the attraction?

That is to say; it’s an unanswerable question.

Before we can discuss the aesthetics of the user interface, a question must be answered. Has the term “objectively appealing” ever been defined? As defined by Pythagorean believers, beauty is “a manifestation of harmonious, mathematical relations such as the golden section,” an issue philosophers have debated since at least Pythagoras. Many researchers and philosophers attempted to quantify beauty’s value in the years after that.

In the eyes of some researchers, the things that appeal to our sense of beauty also happen to be healthy. Hence, we find healthy people “unattractive,” while we find aesthetically beautiful things like berries because they suit us. Although that hypothesis has significant flaws (see the attractiveness of toxic frogs), it may have some validity.

On the other hand, many believe beauty is a product of cultural norms. Consider that most American kids watch Disney movies at an early age, teaching them that villains and bad guys are ugly, but heroes and good guys are attractive. The media we consume daily form our perceptions of what is considered attractive here and now; nevertheless, in 10 years, many articles of clothing, styles of facial hair, and even body types that are considered attractive today will seem laughable and sad. The standards of beauty that a society holds vary as its values evolve.

Well, let’s apply that to user experience design. Some appealing interface or site structure features may be those we naturally identify with ease of use. Web design ideas and graphic elements that seem alluring today may have lost their lustre a few months or years ago. There was a time when comic sans were the standard, and flash splash pages were the mark of a well-designed website.

Alternatively, Voltaire believed that beauty cannot be defined, which may have inspired the idiom “beauty is in the eye of the beholder.” In the eyes of empiricists, beauty merely reflects the person who finds it attractive and shares similar qualities with pleasure.

Visual Design in UX

We may now explore the function of visual design in UX with the realisation that there is no single “absolutely beautiful” aesthetic. After all, there’s more to it than just aesthetics.

One can’t just compare graphic design and interface design. According to Usability.gov, visual design is the “strategic implementation of images, colours, typefaces, and other aspects” to improve a design or interaction and pique users’ interest. Interaction design concerns how well a product or service helps users complete a specific job. The visual design captures consumers’ attention by leading them to the appropriate functionality, prioritising tasks on a page through size, colour, and whitespace, and even boosting brand trust through visual cues.

Visual design is an increasingly popular field combining graphic and UX design elements. Graphic design is often the design of static images or visuals, with the proviso that these fields are ever-evolving. The visual design is quite balanced, including static images and visuals to enhance communication and usability. As a result of its incorporation of interaction and user interface design, user experience design emphasizes open lines of communication.

Users’ perceptions of a screen’s contents can be profoundly influenced by its aesthetic design (pun intended). Consumers have grown accustomed to the idea that aesthetically pleasing screens have higher utility, usability, and humanity levels.

The Correlation

The user’s experience can be altered by changes made to the visual design.

Google’s Director of Product Management, Luke Wroblewski, has devoted most of his career to studying the links between aesthetics and behaviour. His 2008 talk, “Communicating with Visual Hierarchy,” elaborates on the significance of visual design in user experience. To paraphrase, he claims that the following are aided by the use of visual hierarchy:

  1. communicate messages,
  2. illuminate actions, and
  3. organise information.

He offers a wealth of advice to help designers think critically about where and how they present data. A visually appealing hierarchy is also an easily navigable one. Still, little has changed in the seven years since then about how little attention is paid to visual design in UX.

A definition, please. Is there such a thing as objective beauty, or do some people find Microsoft aesthetically pleasing? Or is aesthetic appeal a luxury rather than a prerequisite? The user’s experience can be altered by changes made to the visual design. But it’s optional to get the job done. Users’ opinions of it will always be inextricably linked to the product’s success. Indeed, but how so? It is the million-dollar question.

Visitors will give an unsightly site the benefit of the doubt if their experience is positive, much like they might with a well-dressed job candidate at an interview. Users are more likely to give a site a second opportunity if they find it aesthetically pleasing, whether through more “conventional” design elements or more “intelligent” ones.

What does it mean for UX Designers?

You can only rely on something other than aesthetics to redeem a dreadful encounter.

Features or functionality appropriate for the user or poorly created can only be improved by the most appealing aesthetics. And remember aesthetics! There is rivalry in every industry, and good graphic design can help customers choose your app over others that provide similar features. 

For aspiring user experience designers, here is a best of:

  1. Stay consistent. Inconsistency may ruin even the most stunning aesthetic. In this case, a person’s emotional reaction to the site’s design will directly impact their perception of its aesthetic appeal.
  1. Test visual concepts as well as paper prototypes. Visuals have a powerful effect on us, and effective branding may persuade us to trust and engage with a company. People often say they are “looking” at a website when actually “interacting” with it.
  1. Stay focused on trends. For a good reason, a little black dress has been a staple in women’s wardrobes for over a century. Simply put, it’s easy. It needs to be more spotless. That’s a timeless piece, for sure. A straightforward, clean, and classic aesthetic will also outlast fleeting fashions. Certain features of flat design (for example) are likely to be around, but many apps are predicted to appear “so 2015” in a few years.


Stop using Dribbble & Behance to find practical design inspiration

Ignore Dribbble and Behance as sources of design ideas. Check out these resources instead.

As designers, we monitor the industry for emerging styles and developments. To achieve this, we frequently look to the work of other designers for guidance. 

Nevertheless, only some of the designs on Dribbble don’t solve UX concerns, which is one of the most significant issues with using Dribbble as a source of ideas. The designs seen on Dribbble may be lovely, but they must still be practical or even address actual issues.

Our designers are responsible for producing aesthetically pleasing, practical work and effectively resolving real-world issues. Nonetheless, Dribbble tends to emphasise form over utility. As a result, you may want assistance in implementing the solutions proposed by the ideas you discover on Dribbble.

Following these steps increases the likelihood that the ideas you draw upon will be suitable for solving your design problems. You may receive fresh ideas for user interface design from sites like Dribbble and Behance. Dribbble and Behance may not be ideal if you’re interested in usability, UX, and aesthetic appeal. Hence, designers should hunt for inspiration somewhere than Dribbble, namely in utilitarian designs that address real-world issues.

These are some things to remember when you search for real-world design projects to inspire your own.

  • Compliance with the UX rules in design. While brainstorming new ideas for design projects, it’s helpful to consider how those laws may be used. By studying existing designs that adhere to UX rules, you can ensure your creations are practical and easy to use. As a result of considering the user’s actions and preferences, designs that adhere to UX rules are more successful and popular.
  • Although aesthetics play a significant role, a design’s viability depends on whether it accomplishes its intended goal (either addressing a real problem or satisfying a genuine demand). Designs that address actual needs are another critical criterion for evaluating motivation. Find challenges you’d like to solve and draw inspiration from ideas that do just that.
  • Designs that have already undergone extensive development and consideration are also essential. To create something valuable and practical, it’s best to model it after existing designs. Looking at concept designs for ideas is beneficial, but you must also consider how the concept might function in practice.

For those of you looking for simple ideas for your projects, I have compiled a list of over twenty websites that you might peruse.

Check out the websites below and bookmark this post since they cover a vast database of items. I've been looking for previously produced and released things through these platforms. All right, let's get started.

Refero

A massive collection of the latest web app designs.

Check this resource

Pagecollective

This is a great place to find ideas for both websites and their individual parts.

Check this resource

Landingfolio

Great collection of the latest website & components inspiration

Check this resource

Land-book

Filter websites based on colour, industries, etc

Check this resource

Landings Dev

One more place to get freebies and ideas for your website

Check this resource

Awwwards

Best for creative & unique websites inspiration

Check this resource

Godly

Great collection of interactive websites

Check this resource

SaaSLandingPage

Categorized by SaaS product

Check this resource

SiteInspire

Sort websites following current styles to get ideas.

Check this resource

Best Website Gallery

Collection of top-voted websites that can be filtered by various web frameworks.

Check this resource

SaasInterface 

A massive collection of the latest web app designs.

Check this resource

SaaS UI Design

Collection of SaaS web apps

Check this resource

DarkModeDesign

Curated collection of dark mode website

Check this resource

Nicely Done 

A massive collection of the latest web app designs.

Check this resource

WebFrame

Collection of real-world UI components.

Check this resource

PageFlows

Collection of user flows with recording and screenshots

Check this resource

Appshots

Newest designs for mobile apps, hand-picked by an expert curator. (Used as a model for many successful mobile applications)

Check this resource

Mobbin

Huge collection of mobile apps user flow

Check this resource

UXArchive

A massive collection of the latest web app designs.

Check this resource

Screenlane

Curated collection of mobile app components

Check this resource

Designers must go outside their field for ideas to stay relevant and produce unique and functional designs. Diversifying your inspiration sources is vital rather than relying on sites like Dribbble. Original, imaginative, and designed following UX standards that answer actual problems are more likely to be seriously considered. Considering these points will increase the likelihood of the ideas being helpful and usable in design projects.


A Guide to Evaluating Design Projects

It’s essential to know the difference between constructive criticism and personal opinion when providing feedback to a designer. Providing constructive criticism requires effort. The “does it look attractive” and “does it make sense” questions are rarely sufficient. I have a history of providing constructive criticism to my coworkers and the junior designers I mentor.

Knowing what aspects of your design you’d like comments on is also helpful. As I’ve mentioned, the quality of the responses you receive will increase if you provide more detail about your needs.

Having someone email me a design for approval without providing any context for my input is the most annoying thing that can happen. In this piece, I’ll discuss the criteria I use to evaluate designs and why I consider them crucial.

Functionality

Interfaces need to serve more than one purpose when being designed.

They should be logical. Those that use your creations will be doing so to fulfil a need. Usability heuristics provide a framework for UX designers to analyse their work and make improvements. A checklist is a quick and easy way to ensure all the essentials have been addressed.

Knowing that your design at least considers these elements is essential to me.

  • Usability. Is the method apparent for carrying out the desired task? What options do I have if I need to correct something? How can I know whether something I do will work or if there is an issue, even if I do it correctly?
  • Copy. Are you using simple language that is easy to understand? How professional do you think your tone is? Could someone who wasn’t familiar with the field read it and comprehend it?
  • Scope. Does what you’ve created fit the criteria laid out in brief? Do you have features that overcomplicate things when they aren’t necessary?
  • Specification. When I look at your design files, how much do I learn about the inner workings of the design? Where it was necessary, have you included annotations and clarifications? Tell me about the interconnection of your various displays.

Feasibility

Your design must be practical if you're making something others will construct

A developer needs to look at the designs you send them and be able to use them. Many designers I’ve talked to have told me that interacting with developers is a significant source of stress for them. Finding a happy medium between what we design and what is built can be challenging due to misunderstandings and competing priorities.

Keeping the developers in mind while designing can help ease this pressure.

Something like this is what I’m after personally:

  • Layout. Does the layout follow a grid, and is everything in its proper place? Are the constituent parts of your layout readily identifiable?
  • Use of a consistent style. Is there a distinct order to the fonts? Do the hues all match up with what has been established?
  • Flexible layout. Have you specified how the design should behave when seen from various gadgets? Just where are the tipping moments, exactly?
  • Interactions. What happens if you tap, drag, or hover over specific components? Which special effects and animations might I expect to see? If they’re not worth it, why include them?

It’s more complicated to construct a workable UI; you’ll need to be familiar with the principles of how a developer thinks to do it right. If you are interested in learning more about coding, I have produced an essay that may be of assistance to you.

Familiarity

There needs to be more flux in terms of design norms.

Although design patterns are constant, they are occasionally disrupted by novelties such as dynamic islands. And rightly so. People are resistant to change in technology. When a significant corporation changes its user interface, you should expect an avalanche of complaints.

People have preexisting notions of how interfaces ought to function in their heads. What they’ve seen before has conditioned their thoughts and actions. As a user experience designer, you should cater your creations to your users’ prior knowledge and experiences.

How we construct hyperlinks is an excellent illustration of how familiarity is crucial. Looking at a webpage, it should be reasonably obvious which elements can be interacted with by tapping them. You can make an educated guess, at the very least. As the underlined text is typically a clickable link, you know this is one.

It doesn’t mean we can’t take some liberties with the rules. Other iterations of this pattern can arise from time to time, such as underlines that only show up when you hover. Alternatively, the text may be a contrasting colour. Yet, in general, it’s easier for people to pick up and implement your idea if you stick close to what’s already in the regulation.

Flexibility

As designers, finding the sweet spot where form and function coexist is our job.

You’ll find examples of flawless, aesthetically pleasing user interfaces in a designer’s portfolio. Things look nice there, but that finished product will function differently. Designing a universally flawless display is impossible. Hundreds of screen sizes and resolutions can be used for tablets and PCs. It’s possible to choose from various phone models, each offering features and personalisation options.

 If we want as many individuals as possible to benefit from our products, we must ensure our solutions are as versatile as possible. The effectiveness of your design in the following contexts would be on my mind:

  • Responsive. Using a mobile device against a computer at a desk. Do you use a responsive layout, or does it only function properly on a specific screen width?
  • Translation. Would the length or width of your text blocks cause problems with the layout?
  • Colours. What if they are colourblind or using a blue light filter? But what if they’re in dark mode?
  • Interactions. Will someone using a keyboard be able to get around your layout quickly? Does a touchscreen require anything special to operate? Or using only one hand to gesture?
  • Weight. If your internet speed is slow, how long will this take to load? Is there any movement or extensive photos that could bog down older or less powerful gadgets?

This vast arena and I’ve barely scratched the surface here. Neither accessibility nor a responsive design expert, but I can get by. By deliberately trying to damage your designs, you may determine whether or not they are robust enough to be used successfully in various contexts.

Finesse

To a large extent, developing an appreciation for aesthetics is a matter of practice.

To master something requires lots of time spent doing it wrong and learning from those mistakes. You can’t hasten this process.

Earlier in my career as a designer, I frequently spent hours researching competing digital offerings in search of ideas. I’d re-create them to determine their secret to success, then use that knowledge in future projects. The present-day me is just as guilty of this.

You can find helpful articles with general UI advice or follow industry leaders if you want more inspiration. Online, you can also find advice from numerous professionals in the design field. No amount of theory or research will replace actual hands-on experience, though.

While evaluating the aesthetic quality of a design, I keep an eye out for the following details:

  • Typography. Do the typefaces you’ve chosen complement one another? What do you think of the spacing between words? Can you identify a specific level of superiority among the styles?
  • Consistency. Are all the pages using the same design and concept?
  • Aesthetic. Do you find the colour scheme to be aesthetically pleasing? Do you have high-resolution images and diagrams?
  • Careful focus on specifics. Is there symmetry and uniformity? Did you find any grammatical or spelling errors? Is there a sense of disorder or chaos in the layout?

In my experience, there is no such thing as a flawless design. The more you think about your work, the more flaws you find. On the contrary, I enjoy being in that state and understanding what needs to be adjusted and why it can help you make design decisions that make a difference.